RYE SWIM was founded in Bondi (Australia) during the summer of 2016 by designer, salty sea cat and choc-top ice-cream lover Alyssa Carter. Launching a fashion label has been a lifelong dream for Alyssa. RYE SWIM is the culmination of studying and working in fashion design, garment construction, pattern making and apparel manufacturing in Australia, UK, France and China. After spending the past 10yrs cutting her teeth on design-room floors for some of Australia’s leading luxury fashion brands, Alyssa decided to take the plunge…so she quit her job and plowed her life savings into launching a swimwear label.
RYE SWIM is a design-led swimwear brand that is distinctly different in style and personality. An optimistic fun loving attitude that is colorful, spontaneous and uniquely Australian. With unexpected color combinations and fresh innovative design, RYE SWIM reflects a combination of Alyssa’s uniquely Australian roots and international design sensibilities.
The central theme to the design is the juxtaposition of colour. Unexpected, irreverent combinations that imbue an irresistible summer mood. RYE follows the sun to deliver swimwear, fashion and accessory collections for the Summer and Resort calendar.
Whilst the brand was initially launched in Bondi, Alyssa recently embarked on a new adventure - travelling the world and designing innovative swimwear collections from a mobile office. Over the next 12mths Alyssa will be sporadically based in New York, Miami, Bermuda, Cuba, Borneo, Hong Kong, Sri Lanka and Indonesia. You can stay up-to-date with Alyssa’s work-and-travel adventures via Instagram.
RYE SWIM is Life, Sunny Side Up!